Every Scoop Counts










Section 1: Demographics


Male
Female
Non-binary
Prefer not to say














Yes
No

Section 2: Shopping Behaviors/Motivators





Indian American supermarket
Large chain supermarket
Asian grocery store
Online delivery
Farmers’ market
Other


Fresh foods:
Frozen foods:
Prepared foods:
Desserts:
Snacks:


Cost:
Novelty:
Taste:
Familiarity:
Family requests:
Health considerations:
Convenience:
Ethical sourcing:

Section 3: Ice Cream Preferences








Regular meal
Special treat
On-the-go
Party
Other





Flavor variety:
Price:
Familiarity:
Novelty:
Quality:
Family request:
Dietary options:





1.
2.
3.

Section 4: Brand Perceptions


Yes
No





Reminds me of being a kid
Reminds me of home
Share with loved ones
Special treat
Children’s favorite
Other

Section 5: Vadilal Ad Recall


Yes
No





TV
Social media
YouTube
Print media
Radio
Podcasts


TV:
Social Media:
YouTube:
Print:
Radio:
Podcasts: